I think I have to agree with the politically correct crowd on this one:
Alcohol Healthwatch director Rebecca Williams said it was an ugly, sick and shocking way of encouraging young people into a drinking environment. The look-alike beer was sold in brown glass bottles and had a frothy head when poured. It contained guarana, a Brazilian based energy extract containing caffeine, and tasted like coke. Ms Williams said packaging for the beverage included cartoon characters and the slogan "Even kids cannot stand life unless they have a drink".Oh dear. For me, kids should only learn through a process of sticking fingers in glasses of ale held out by uncles when no one is looking that hops are not exactly their thing and that, as a result, adults are in fact weirdos.