The New York State Legislature is currently considering legislation that would create a New York State Beer Trail.
"Such a rich history of the brewing industry is here and we ought to be exploiting that if we can," said Assemblyman Joseph Lentol, whose district was the home of original Schaeffer brewery and currently hosts the Brooklyn Brewery, a regionally well-known outfit. "I can't think of any other state except Wisconsin that has as much brewing tradition as New York. It's part of our heritage."When the Finger Lakes Wine Region finally sought out professional advice and started using that advice to market the area, that area experienced tremendous growth in tourism. If the state and participating microbreweries market the trail correctly, a Beer Trail would not only make many of us beer aficionados very happy, it could help draw more people to the state. Something cash-strapped New York could definitely use.
Right now I'm envisioning pretzel and mustard weekends at microbreweries as the answer to winery's wine and cheese events. Or to go along with the wine region's other big themed weekend: a "Hoppy" Holiday weekends where you collect microbrew beer labels enclosed in glass as ornaments.