In case there were any readers wondering why Charles, Joe and I have not been often posting on the wonderful brews of China, I have had to come to terms with a few things about life in China and, while, as well as AsiaPundit, I maintain a personal blog and contribute to the Good Beer Blog. I haven't been contributing to the GBB as much recently - nor have fellow China-based beer bloggers Joe the Unabrewer and Charles at YellowFrog. There is a reason for that. SABMiller CFO Malcolm Wyman explains (via The China Stock Blog):
....the beer industry in China is way behind in levels of sophistication....you're talking about what perhaps the U.S. or other industries might have looked like 50 to 80 years ago when you have total fragmentation across the country. When we entered you had over 800 breweries we are now down to I think just under 400 breweries... there are so many cheap beers that those are definitely not brandable. We try and move our beers up into the upper mainstream and the local premium levels where you can get slightly better margin....but if you take the vast amount of beer and if you take your normal pyramid - probably from two thirds and down is all very much low quality, low-priced beer and that beer is certainly lacking in any sort of brand capacity.[Ed.: this for me begs the question whether these local breweries produce something like milk, standardized functional but the same over and over and over. Is that the case?]






Comments
Sean P. - December 15, 2005 6:26 AM
There are many variations of beer to found in China above and beyond the standard lager and pilsner style,however,in general you will find these varieties more often in clubs,restaurants and supermarkets.
There are some innovative products now being produced from breweries like:
TsingTao (they make a dark stout like product)
Zhujiang (they produce a very popular draft style and many fruit flavour based beers,top fermented ales and a wheat beer)
Yanjing (produce fruit flavour based beers and top fermented ales).
I agree though,it will take years of catching up for these styles to become widespread and commonly accepted.