For some reason, I come across news about the Bulgarian beer trade more often than I expect. This one I find a bit odd:
Beer Consumption Reels in Bulgaria Bad WeatherI would be thinking that a 50% increase in taxes might have a little more to do with it than how sunny the sky is but then again I clearly have difficulties with Bulgarian beer trade issues.
Beer sales traditionally hit a mounting rate in the summer months. The delay in expected rise was caused this year by the pouring rains and poor weather over the last few weeks, brewers said. Beer consumption in Bulgaria has dropped by 8.3% for the first five months of this year, due to the cool weather and the 50% excise duty imposed since the beginning of 2005...The chairman of the Board of Directors of Kamenitza AD has been hopeful that in the summer months to come fans will re-discover their favorite drink and the brewery market will frame into sales typical for the hot season.