Interesting to note that Ontario, through the LCBO and Ontario Craft Brewers, has witnessed the launch of a beer route for beer related tourism. This is similar to the idea moving through New York's legislature that we read about last month. The LCBO, the province's semi-monopoly on hootch supply has the following plans:
As part of the month-long Beer Spoken Here promotion, currently in stores until August 13, the LCBO has produced 300,000 copies of an Ontario craft beer route map for consumers called "The Great Ontario Craft Brewers Tour Map"; 250,000 copies will be inserted in the Toronto Star on July 26 and 50,000 copies will be available in 130 LCBO stores across Ontario. During the beer promotion, the LCBO will feature more than 300 tastings of Ontario craft beers in select LCBO stores throughout the province.Too bad plans do not appear to include ensuring that the 25 brewers get their stuff into most LCBO stores most of the time.