You may have heard in the news of a Swedish brewer that has made a cholesterol lowering light beer to be distributed in the USA. Sadly, we have on very good evidence that it is all a big fat buch of hoo-ey and we have our crack team of amateur journalists on the tale. There is, however, rumours of a "beer with specific health properties" being tested and trialed in Sweden which may be the root of the story. Film at eleven.
Later: OK - here's the evidence from our source in the trade:
From: Arne Berge
Sent: Wednesday, January 05, 2005 9:24 AM
Subject: Re: UK Distribution?
Dear Mr. X;
The story about Aventure Ab workong together with BeverageMarketing USA to launch our cholesterol-lowering beer is false, a made up story by Mr Richard Davis, that has unfortunately been spread around the world.
the truth is that we (Aventure) have developed a method for brewing beer with specific health properties. this beer is currently being clinically tested by scientists at Lund university. Results will be ready in March 2005. Thjis means that today, there is not even a ready product and when there is, it will probably be brewed and sold under licensa by established breweries around the orld.
Please contact me if you have any more questions.
President, Aventure AB
Lilla Södergatan 15
223 53 Lund
Tel 046-211 07 90
Mobil 0708- 21 07 90
Fax 046-37 31 40