A while back I suggested that beer is bigger than a lot of things we think are big. The Beer Institute has determined the 2005 figures for the bigness of beer and the conclusion is...it is big:
The industry today includes more than 2,400 brewers and beer importers, 1,908 beer wholesalers, and 551,000 retail establishments. The industry's economic ripple effect benefits packaging manufacturers, shipping companies, agriculture, and other businesses whose livelihood depends on the beer industry. Directly and indirectly, the beer industry employs approximately 1.78 million Americans, paying them $54 billion in wages and benefits. The industry pays over $30 billion in business, personal and consumption taxes, including $9.2 billion in excise taxes.The total economic contribution of beer to the US economy is now $65,914,557,648 - which is larger than the military budget for the UK, China or Russia but oddly only 80% or so of the total value of Google.





