From the annals of the great cases in beer jurisprudence comes this recent ruling:

"Bob the Beerman" has lost his battle against Coors. Bob Donchez, known as "Bob the Beerman," was the first licensed vendor at Coors Field in Denver. He trademarked his character in 1993. He sued Coors about four years ago over the brewer's "Beerman" $100 million ad campaign. But a federal judge in Denver has ruled the term beerman is generic and doesn't infringe on the rights of Bob the Beerman. Attorneys for the Beerman say they'll likely file an appeal.